AI & Digital
AI Won't Replace Your Trade Business — But a Competitor Using AI Might
I spent forty years building trade relationships over handshakes and long phone calls. So believe me when I say: AI is not coming for the relationship. It is coming for the drudgery around it.
Start with enquiries. An AI-assisted first response — drafted in seconds, personalised by you in a minute — means no buyer waits two days for a quote ever again.
Then look at research. Market selection, buyer background checks, price benchmarking: work that took my team a week now takes an afternoon.
Your website matters more than your visiting card now. Buyers verify you online before they reply to your email. A slow, dated website quietly kills deals you never knew you had.
The winning formula is not AI instead of experience. It is experience, amplified by AI. That combination is exactly what I help traditional businesses build.
